GM investing $ 750 m to expand Saudi sales

General Motors Middle East and its dealer partners will invest as much as $ 750 million by 2015 to expand and upgrade their sales, service and spare parts network in Saudi Arabia, GM’s biggest market in the Middle East, in a move that further strengthens its commitment to improving customer service in the Kingdom.
In July this year, General Motors Middle East re-aligned its Chevrolet and GMC dealer network in Saudi Arabia in order to enhance the shopping, buying and ownership experience for all customers.
As a result of the transition, General Motors Middle East in partnership with dealers Aljomaih Automotive Company (AAC) and Universal Motors Agencies (UMA), will expand their footprint throughout the Kingdom to more than 120 facilities by 2015 from 96 currently.
“There can be no doubt that 2012 was a big year for General Motors in Saudi Arabia with the successful dealer network re-alignment,” said John Stadwick, president and managing director of General Motors Middle East.
“This will allow us to expand and upgrade the network of customer sales and service facilities and ultimately further enhance customer service. This is in line with our philosophy at General Motors that the customer is at the heart of everything we do.”
The investment during the next two years will be made on new land purchase and the building of sales, service and spare parts facilities.
AAC recently opened its new state-of-the-art K3 SSS facility in Jeddah, which will serve General Motors Chevrolet and GMC customers.
The event was attended by John Stadwick.
“The opening of this sales service and spare parts facility is a sign of the strong partnership between General Motors and Aljomaih — a partnership that stretches back 45 years to 1967,” said Stadwick.
“Together we continue to expand our footprint here and offer customers what we regard as the best vehicles in the industry.”